ARTICLE BY Minh Vuong
Animal Crossing PUMA Collaboration
PUMA CEO Björn Gulden

PUMA CEO Remains Optimistic About Company’s Future Fortune

PUMA CEO Björn Gulden recently sat down with German business newspaper Handelsblatt to reflect on the company’s most recent quarter and how the future looks. The overall tone of Gulden’s interview responses seemed optimistic, with the most telling quote about ambitions to break into double-digit billion dollar sales figures in the next couple of years.

Norwegian native Gulden, who has been at PUMA’s helm since 2013, was happy with the company’s performance in a pandemic-affected 2020, generating 5.2 billion Euros in sales, down slightly from previous years. And despite flow-on effects to the supply chain in 2021, including closures of PUMA’s Vietnam factories and the sixfold increase of freight costs, Gulden is confident of achieving over 10 billion Euros, with double-digit returns on sales by 2023.

PUMA currently stand at third place in annual sales behind Nike and adidas, with other competitors quickly encroaching. The German sports company has bona fide heritage credentials, having been founded in 1948. In recent times, the Big Cat has made inroads towards greater sustainability, well-positioned pop culture collaborations, and authentic endorsements with athletes and artists including Breanna Stewart and J. Cole.

Read the entire interview (in German) with Gulden on Handelsblatt here.

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