Showing no signs of slowing down for 2014, Puma have unveiled a new Lookbook for Autumn/Winter '14. Taking a slightly different approach to the conventional methods, Puma have dissected their range, putting forward an extremely strong eclectic mix of heritage-rich designs all twisted with a contemporary touch. Packed with over 65 years of Formstripe history. Check out the breakdown below.
PUMA has put a modern twist on some iconic Trinomic silhouettes and three key styles make up the pack: the XS850 which has been re-issued in an array of OG colours in bright pops on original tooling with the famous splatter; the XT2 & XT1 Plus series is an exact replica of the 90s originals with suede and mesh make-up and integrated lacing and forefoot saddle enforced stability. The ever comfy R698 fuses Trinomic cushioning with a chunky EVA outsole, a plumped up tongue and signature hexagonal graphics on the sole for a suitably bold stance.
The modern day take on the XT2 Plus Tech is packed with technical elements with extra forefoot cushioning and reflective speckled laces for high visibility. The Blaze Tech, fully harnessed with PUMA’s trademark material play of plush and plastic is ever elegant with a rugged leather construction whilst the Blaze Swift Tech, one of the most iconic styles, retains its heat bonded and microfibre suede overlays with a comfortable mesh and foam mix, with its conceptual heel design and lugged trail outsole. To complete the collection is the all leather Disc Swift Tech, with traction outsole and ‘swift’ heel.
For AW14, PUMA is re-entering the field with old time classics – not to play in, but to live in. The iconic GV Special Exotic originally created with Argentinian player Guillermo Vilas that matched his own winning style, has been given the animal treatment; whilst the slightly chunkier version of the PUMA Match the Court Star has been re-issued for the first time. Its soft leather upper is highlighted by classic gold foil branding, perforated Formstripe and a coloured midsole for an aged vintage look.
This collection provides one of the most sophisticated updates with smooth nubuck textiles applied in earthy tones for a comforting look and feel. The use of subtly rich materials mean vintage sport silhouettes like the Trinomic XS850 & Disc Blaze are transformed into fresh icons.
Foundations of this collection are based on running wild in the wilderness all bought to life through camouflage, evident in the Trinomic XS850 Camo and Disc Camo makeup, with ‘photo-real’ images of trees and wood printed textiles that are used as a repeat pattern for a disguised look. Weatherproof materials such as gore-tex linings used in the Trinomic XS850 GTX in seasonal colours make for an impenetrable sneaker offering.
The theme is a unique offering for women, which challenges the boundaries of sport and fashion. Apparel features functional fabrics with edgy detailing whilst Trinomic R698 & Disc’s have been refurbished with wild animal prints and opulent gold foil touches in a hyper natural colour palette for turning up the volum
Although almost identical to Suede, the Basket took on an identity all of its own, serving as a popular winter option for PUMA Suede fans; the ,PUMA Basket rapidly moved its way up the style roster by opting for all over leather. PUMA Stepper- a mid-cut version and literal big brother to the Suede became a rare and sought-after classic within the sneaker community. In its many variations it offers ultimate quality in the materials used, and the classic silhouette offers timeless appeal as well as comfort, style and luxury.
Keep your eyes peeled for the entire range hitting Puma stockists in the coming weeks, and stay glued to this spot for more info.