PUMA and the NBA Sign a Multiyear Footwear Partnership
The Big Cat continue to make big baller moves, announcing a multiyear marketing partnership with the NBA that will see them take a position as an official footwear partner.
‘We are thrilled to partner with the NBA to bring PUMA to the next level in our re-entry to the basketball market,’ says Adam Petrick, Global Director of Brand and Marketing at PUMA. ‘This partnership is a testament to the continued resurgence of PUMA within the basketball industry.’
Through this partnership, PUMA will look to feature signed athletes in their respective NBA uniforms and team logos, curating authentic and original content that will ‘allow better story telling of the company and their athletes’.
‘PUMA played an important part in the early footwear culture of the NBA,’ explains Dan Rossomondo, NBA Senior Vice President, Media and Business Development. ‘As PUMA expands its presence in the basketball market with new player relationships, and a new line of basketball sneakers, becoming an official footwear partner of the league was a natural next step to help amplify the brand’s return to the category.’
PUMA have gone hard in the paint with their re-entry in the basketball market, launching the Clyde Court Disrupt and Uproar silhouettes, building its player roster, and even recruiting Jay-Z to its operations team.
Expect more variations of their basketball lineup throughout 2019.