adidas Primeknit Machine Revealed

Following up with their Olympic release of the adiZero Primeknit running shoe, adidas have uploaded a video giving us a glimpse into the world of digital knitting. The technology not only allows creators to control the amount of flexibility throughout the seamless upper but also paves the way for dramatically minimizing production waste. The result is a lightweight, fine-tuned running shoe that leaves a minimal ecological footprint.