Prime - 10th B-Day
Leading the pack of street wear stores, with its combination of urban sneaker appeal (Nike and Adidas) and its higher end sports wear
apparel of Lacoste and Fred Perry, Prime has always maintained a boutique up market feel without the pretension. This approach has kept the store running successfully for 10 years, which in business nowadays is a feat unto itself. To celebrate this amazing milestone, Prime are throwing a massive party, with all welcome. Prime are notorious for treating their customers like family, so it's in this great tradition that they want to invite all to come and party with the staff and also to show off the launch of their first collaboration with Onitsuka Tiger with the Ultimate '81 shoe.
PRIME ST KILDA
227 BARKLEY ST