Prada and adidas Dive Into the Metaverse with User-Generated NFT Project
Are you really even a sneaker brand these days if you're not jumping into the metaverse? Footwear outfits both big and small have been taking great leaps into the digital world, viewing it as the next frontier for advertising, customer interaction and brand building. Among footwear brands, adidas seem to be the most active – and now they're following up their 'Re-Nylon' Forums with Prada by announcing a user-generated NFT project.
Dubbed 'adidas for Prada Re-Source' the project will cull 3,000 digital photos created by individuals from the worlds of design, fashion and crypto, mint each as its own unique NFT and then compile them into a massive artwork designed by Zach Lieberman, a digital artist and creative coder. The finished piece will be auctioned off on SuperRare, a NFT artwork marketplace, with a portion of proceeds going to Slow Factory, a 'non-profit organization and institute working to create education to drive meaningful solutions and inclusive communities'. The individuals, who contribute to Lieberman's piece will also maintain full ownership rights of their artworks.
If you're interested in participating and have a digital wallet, you can submit a photograph that uses a filter designed by Lieberman starting on January 24. 3,000 submissions will be selected, 1,000 of which will be reserved for holders of adidas Originals' Into the Metaverse NFT, 500 of which will be reserved for people who tried and failed to buy the Into the Metaverse NFT and the other 1,500 of which are completely open. Those who are selected will be able to mint their photo as an NFT for free from January 26 to January 27, and Lieberman's project will be up for auction from January 28 through January 31.
If you'd rather dig into the real world than the metaverse, check out our where to buy list for the adidas Yeezy BOOST 350 V2 'Blue Tint' here.