The Pinault Family Could Be Selling Their Stake in PUMA

Reports emerged earlier this week that the Pinault family are currently exploring options for , of which they own a 29 per cent stake – and according to , that could mean a potential sale of the German sportswear brand.

The Pinaults are a billionaire family that own Groupe Artémis, an investment company with multiple high-profile interests including Christie’s Auction House, luxury cruise operators Pontant and Creative Artist Agencies. In the fashion space they also have Kering, which is the holding company for multiple luxury brands including , , and . The family acquired PUMA in 2007 through Kering, and have held their current 28.52 per cent stake in the sportswear giant since 2018. According to unnamed sources, Groupe Artémis have high debt across their entire portfolio and have come under increased pressure from stakeholders – which may be why they’re looking to offload PUMA.

According to Monday's report, Groupe Artémis have reached out to prospective buyers including US-based and Chinese brand . Other sportswear companies in the US and sovereign wealth funds in the Middle East were also allegedly contacted. Following the news of a potential sale, PUMA’s shares surged as much as 20 per cent, their biggest upward movement since October 2001.

Currently, all companies involved are keeping tight-lipped on details – and there is no guarantee anything has been agreed, even behind closed doors.

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