Pharrell Launching JOOPITER Auction Platform, Selling Personal Archive
Pharrell Williams is launching a new auction platform called JOOPITER, where he will sell his personal effects amassed from over 20 years of collaboration and creation in the music, sneaker, art, and street culture community.
In an interview with the Financial Times, Williams explains he wanted a personalised auction platform that would best curate and sell his items in a cohesive manner that other companies couldn’t. The provenance of this archival collection will also be enhanced with content captured during each item’s advent.
It seems almost everything will be up for grabs at some point. Countless sneakers will undoubtedly feature, which vary from old BAPE STAs to Swarovski-encrusted adidas Stan Smiths. Blinged-out accessories, a staple of the early 2000s era in which Williams enjoyed some of his greatest success as a producer and artist, are also expected to find new owners. This ranges from ‘bussdown’ Casio G-Shock watches to gold-plated Blackberry phones.
JOOPITER's first auction lot, ‘Son of a Pharaoh’, is scheduled to open in about two weeks and will feature items personally curated from Williams’ collection.