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28 Jul 2010

Industry News

Pepsi X Zozo Be@rbricks

Bearbrick Pepsi Zozo Japan 1 1
Bearbrick Pepsi Zozo Japan 2 1

Having plunged into the Japanese mainstream with their famous Pepsi colab bottles a decade ago, A Bathing Ape is getting set for another soda-pop promotion, but this time they’re joined by Medicom Toy and a bunch of other fashion labels with online outlets at the Zozo digital mega mall. Japanese Pepsi Nex bottles will be sold with a free Be@rbrick and mobile cleaning pack, with artwork by BAPE, x-GIRL, Hysteric Glamour, Ships, Tommy and Journal Standard. Each Be@rbrick has a black looped cord attached to the head for threading them to the end of your cute little keitai (mobile phone). Thanks to Medicom for the news.

28 Jul 2010

Industry News

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