Pepsi X Zozo Be@rbricks
Having plunged into the Japanese mainstream with their famous Pepsi colab bottles a decade ago, A Bathing Ape is getting set for another soda-pop promotion, but this time they’re joined by Medicom Toy and a bunch of other fashion labels with online outlets at the Zozo digital mega mall. Japanese Pepsi Nex bottles will be sold with a free Be@rbrick and mobile cleaning pack, with artwork by BAPE, x-GIRL, Hysteric Glamour, Ships, Tommy and Journal Standard. Each Be@rbrick has a black looped cord attached to the head for threading them to the end of your cute little keitai (mobile phone). Thanks to for the news.