The P.A.M. and PUMA Colab Is Available Now

Aussie brand Perks and Mini (P.A.M.) are ready to kick-off another collaboration with PUMA. The fourth instalment of the PAM/PUMA BIO/VERSE project, the partnership continues to explore themes of biodiversity, technology entwined with nature, and innovation.

Featuring special edition makeups of both the PUMA Suede and Velophasis, the campaign features Japanese rapper, Tohji, and was shot on location in Tokyo and Koke no Mori (‘The Moss Forest’).

For its part, the iconic Suede model has been reworked with a protective mudguard on the toe, suede uppers, rope laces and co-branded PUMA and P.A.M. badge on the tongues. The Velophasis, a Y2K-esque silhouette imbued with vintage running DNA, has been reworked in mushroom leather with earthy sand and nut-brown tones. Vibrant orange colour pops add some depth to the colourway, while co-branded heels celebrate the new chapter between P.A.M. and PUMA.

The collection also features outdoor ready apparel and accessories manufactured with mushroom leather and recycled cotton, polyester and nylon. Highlights include the track pants and track top evoking the iconic PUMA T7 tracksuit, reversible padded vest (equipped with water-repellent properties) and a legionnaires cap featuring removable neck shade.

The P.A.M. x PUMA SS24 collection is available starting January 20 from both PUMA flagship stores, P.A.M., and select stockists.

For more on PUMA, make sure to check out the monstrous comeback of the Mostro.