Out Now: Bodega x PRMTVO ‘El Sapito Magico’ Collection
Fresh from dropping their latest New Balance collaboration, Boston natives Bodega have linked with PRMTVO to deliver a special apparel collection inspired by the latter’s Latin American heritage and off-beat California culture.
Promoting a higher consciousness and mind expansion through naturally occurring psychotropics, PRMTVO wear their inspiration on their sleeves, designing spaced-out, high-minded graphic tees, hats and accessories with a distinct psychedelic aesthetic.
‘We first met our far-out friends at Complexcon in 2016. A youthful label, we were struck by PRMTVO’s distinct and elevated vision as they quickly separated themselves from the rest of the streetwear world, carving out their own unique niche that catered to like-minded adventurists on an endless spirit quest,’ explains Bodega.
The latest special collaboration celebrates Bodega’s 15 years in the game, with a limited edition capsule of co-branded tees, hats and homegoods. Screenprinted on a trio of pigment-dyed shirts, and embroidered on a cap, as well as a whole smorgasbord of other collaborative goodies, the collection is available now via Bodega’s webstore. Peep the campaign imagery above for a closer look!
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