On the Rise: The Swiss Brand is Now Valued at $5 Billion
Ahead of listing themselves on the US stock market later this year, Swiss sneaker maestros On have been valued at approximately $5 billion, according to sources close to the brand. It’s a strong showing for a brand that have made huge strides in the running world since their debut a decade ago. More recently, they’ve brought their game-changing tech to the lifestyle sneaker market, expanding their already impressive lineup.
Since launching in 2010, On have grown to be worn by over seven million runners worldwide, with a presence in over 50 countries. To go with their HQ in Zürich, the brand have outposts in the USA, Japan, Australia, and Brazil, and are looking to expand ahead of their introduction into the stock market, which is tipped for the northern Fall season.
The brand’s biggest coup in recent history is undoubtedly the appointment of tennis legend Roger Federer as a co-entrepreneur, which has resulted in two popular silhouettes: the Roger and Roger Pro tennis shoe.
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