On Launch the Cloudaway Travel Agency Berlin Pop-Up Experience
Swiss sneaker maestros On have celebrated the launch of their new Cloudaway silhouette by opening a brand new pop-up Cloudaway Travel Agency in Berlin. Located in a real travel agency named Kalender Reisen at Sanderstrasse 1 in the city’s Neukölln district, the experience will foster slow-travel ideas, giving visitors local insider tips to help them ease their pent up wanderlust.
The Cloudaway Travel Agency will be staffed by knowledgeable local specialists who can offer intriguing insights into Berlin and its surrounds. The programme will put a particular emphasis on truly local experiences, with the hope Berliners rediscover their city and look beyond their bubble.
‘This concept is supporting the “new travel” philosophy and the continued existence of the original travel agency,’ explains On.
Sneaker Freaker were invited to be one of the first to experience the Cloudaway Travel Agency, and we loved the charm of the space, which was inspired by Berlin’s last-standing ‘legacy businesses’. These antiquated offices form a vital part of each neighbourhood’s communities.
The interior was tastefully remodelled, with furniture from renowned brands USM Haller and New Tendency used to add to the theme. Among a sea of throwback travel paraphernalia, you’ll also be able to check out pairs of the new On Cloudaway.
If you’re in town, be sure to pop down to the Cloudaway Travel Agency from August 25-29. Opening times are as follows:
Wednesday to Saturday: 11:00-19:00.
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