Nike's 'Choose Go' Campaign Keeps the Earth Spinning
If the earth stops spinning (perhaps in protest of our mistreatment of it?), we're pretty screwed. Thankfully, there's almost a zero per cent chance of that happening in the next few billion years, but the imaginative minds at Nike have come up with a solution, just in case.
Their new 'Choose Go' campaign tackles the doomsday conundrum and offers an ingenious solution: it involves a whole lot of React and a star-studded roster of volunteers such as Kobe Bryant and Kevin Hart.