Nike's 'Choose Go' Campaign Keeps the Earth Spinning

Nike Choose Go Epic React Kobe Bryant

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If the earth stops spinning (perhaps in protest of our mistreatment of it?), we're pretty screwed. Thankfully, there's almost a zero per cent chance of that happening in the next few billion years, but the imaginative minds at Nike have come up with a solution, just in case.

Their new 'Choose Go' campaign tackles the doomsday conundrum and offers an ingenious solution: it involves a whole lot of React and a star-studded roster of volunteers such as Kobe Bryant and Kevin Hart.

The Swoosh's new tech is making waves around the world - snap up your   now through stockists globally.

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