Nike X The Fader 'pitch Perfect'
Inspired by the World Cup, Nike Sportswear and The FADER have teamed up for the Pitch Perfect project. Featuring music mixes by DJs from six continents, the global jams will be accompanied by ten documentaries on life and culture in South Africa plus a live concert in Soweto showcasing Africa's native rhythms. The South American and European mixes hare available for you to tune into now at Nike Sportswear and The FADER... keep an ear out for the rest of the releases as the World Cup carnival rolls on.
Starting on June 1, 2010, and stretching over the next several weeks, we will give you new music from all over the world via continental mixtapes made by top selectors, limited edition screen-printed posters inspired by football’s global reach, and, best of all, a special documentary series filmed in South Africa by The FADER crew as football fans deluge the country. While we’re there, Nike Sportswear and The FADER will present a live music event on June 16 at Nike’s brand new Football Training Center in Soweto, featuring artists from all over Africa, that will also be streamed live on nikesportswear.com and thefader.com/pitchperfect so that all those who couldn’t make it to South Africa can feel like they did.