Nike X Lance Armstrong 'stages' Launch
Nike and Lance Armstrong have teamed up to launch a global art exhibition and sale that provides a new way to support the Lance Armstrong Foundation (LAF) and its LIVESTRONG™ Global Cancer Campaign. The project was announced at an event in Los Angeles for over 700 people from the worlds of art, cycling, entertainment and sports. Mark Parker, President & CEO of Nike Inc.; Lance Armstrong, LAF founder and chairman, cancer survivor and seven-time Tour de France champion; and artists Shepard Fairey and Barry McGee came together to announce the 'Stages' tour.
To help kick off the 'Stages' artist tour, Lance Armstrong led 700 cyclists on a two-mile community bike ride in Los Angeles beginning at the Children’s Hospital on Sunset Boulevard and ending at the Montálban Theater. Following the ride, Lance was joined by several of the artists participating in the project to unveil Shepard Fairey’s latest work of art inspired by Lance Armstrong. For more information hit up our New Release section here.