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30 Jul 2009

Industry News

Nike X Lalo: The Icon Collection

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The Icon Project is a series of eight garments made from the finest premium materials and produced in extremely limited quantities to showcase eight of Nike’s most iconic creations. The range has been designed and produced on behalf of Nike by LALO, a loose collaborative unit comprised from creatives behind the seminal British label Silas and Maria.

The level of detail loaded into this frontier-themed collection is exquisite. Delicate cashmere brushes against rugged yet sumptuous saddle leather adorned with silver studs and skulls. Indian totems dangle against angular, Aztec-inspired patterns. Each individually numbered piece has been carefully packed into its own hand-made case. All labeling is embroidered by hand and the minimalist branding consists of small engraved swooshes on the silver beads and zippers adorning each garment. This uber-exclusive range has been limited to only sixty-four pieces worldwide and will only be made available to Nike’s top celebrity clientele. We can only dream… but for now drink in the gougeous pictures courtesy of our good friends at Urbancamou.

30 Jul 2009

Industry News

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