Nike’s Women’s Collective Ensures Women and Girls ‘Feel Seen’
Nike keep doing their part to hero women, with their latest project bringing together an eclectic group of iconic and powerful individuals across a range of facets including sport, collaborations, training, dance, design, style and photography. Celebrating the joy, possibility, freedom and boundless expression that can be found in all forms of movement, the collective represents strength, attitude and unity.
While doing so, they sport an expansive product range that aims to serve women and girls across mind, body and life, and most of all, to feel seen and part of a community. The campaign is led by Yoon Ahn, alongside Feng Chen Wang, Megan Thee Stallion, Parris Goebel, Sabrina Ionescu and more.
‘For the last 50 years, we’ve been both irreverent and directive – Just Do It. We’ve encouraged people everywhere to take charge and go for it,’ global Nike women’s brand management VP, Liz Weldon said. ‘Today, we’re meeting people where they are. We want everyone to be able to realise their best selves across mind, body and life. And we’re celebrating all forms of movement, for all women and all bodies. We see women and girls leading change in all facets of society, and we want to be her biggest champion.’
Keep it locked to SF for upcoming developments on Nike’s women’s collective.