Nike continue to follow through with their direct-to-consumer sales focus, announcing the conclusion of a two-year partnership with online marketplace Amazon.
Nike revealed the following in a statement issued to Bloomberg News:
As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail. We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally.
Back in 2017, Nike and Amazon kicked off a partnership intended to combat fake sneakers sold by the latter’s third-party vendors. As a result, Beaverton was also granted sales data from Amazon.
According to Bloomberg, Amazon have reportedly been recruiting new third-party sellers in anticipation of the end of the deal to ensure Nike product remains available to consumers.
We don’t think the end of the deal will affect too many of you, but it does show Team Swoosh mean business with their new distribution strategy.