Nike Unveil Football Federation Team Kits for FIFA Women’s World Cup 2023
The countdown to the FIFA Women’s World Cup 2023 is on! In the lead-up to the world-stopping event, which is jointly hosted by Football Federation Australia and New Zealand Football, Nike have unveiled kits for its global roster of teams. Marking Nike’s largest-ever investment into women-specific research, the Home and Away kits hero the unique needs of today’s female footballers, featuring fresh fits and material innovation geared towards bringing women’s-focused movements to the forefront.
As expected, the Matildas Home kits arrive in signature gold. They feature handcrafted acrylic pour and marbling patterns – a nod to Australia’s diversity. To honour the traditional kits of the past, the jersey is paired with green shorts and white socks. On the back of the jerseys, you’ll find a ‘For All’ marking, which signifies a message of inclusivity to everyone looking to get involved.,
While the Home kits nod to the past, the Aussies’ Away kit is fixated on the future and is a product of the Australian team’s request for both brighter and alternative colours that haven’t been seen before. As such, the kits feature bright hues of blue that create a vibrant, energetic and modern look.
Diving deeper into the technology behind the pieces, both kits feature Nike DRI-FIT ADV tech – the Swoosh’s latest advanced performance material innovation that prioritises mobility, breathability and sustainability. The fabrics have been created from at least 80 per cent recycled polyester, which, in turn, is sourced from plastic bottles. Nike Grind has also been incorporated into the kits, with the Federation crests and Swooshes made from 100 per cent recycled scraps.
The team kits will be available direct from Nike and select retailers. The wider collection will also land in the coming months and feature jackets, tracksuits, vests, t-shirts and more.
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