Nike have unveiled their latest retail concept, an ideal that looks to reflect the heart and spirit of the community that surrounds each store location. Dubbed ‘Nike Unite’, the new concept aims to ‘help locals connect more closely with sport’ by delivering ‘new in-and-out-of-store experiences, rooted in serving people the most valuable sport destination in their community’.
Joining the existing Nike House of Innovation, Nike Rise, and Nike Live concepts, Nike Unite has opened at five initial locations, with four more spaces expected to open very soon. Each new retail presence includes an in-store community wall to shine a light on the store team and local partnerships, while design elements in the store help to tell the story of the local community. The products available at each door have also been chosen to best reflect the interests of local residents.
The stores that have already opened are Namyangju (South Korea), Portland, Ore. (United States), East New York (United States), San Antonio (United States), and East Kilbride (UK). While the soon to open locations will be in South Chicago (United States), Atlanta (United States), Beijing – Jingliang (China), and Beijing – Jingzhang (China).
You can read more about Nike Unite here.
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