ARTICLE BY Sneaker Freaker
Nike Hyperfuse London Preview
Nike Sportswear brought the hype when it gave the press a preview of its summer Hyperfuse range in London recently. Taking place in the trendy burb of Shoreditch, the head honchos of the Innovation Kitchen, Shane Kohatsu and Ben Shaffer were present to guide the media through Nike Sportswear's latest stitch free apparel and footwear range. The Hyperfuse preview was followed by a dinner that saw local street ballers coax the press into a pick up game. With the AF1 and Air Max 1 Hyperfuse packs set to drop in the coming months, peep the vid below that gives a behind the scenes look at how Hyperfuse is created! Thanks to Freshness for the snaps.