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22 Jun 2010

Industry News

Nike Sportswear @ Atrium (So Me)

Nike World Cup France Dunk Hi Qs 1
Nike World Cup France So Me 2 11
Nike World Cup France So Me 3 11
Nike World Cup France So Me 1 11

While it's been a dismal World Cup so far for France's Les Bleus, the So Me designed France QS Dunk Hi is guaranteed to kick some goals! If you're in Sydney you can get your mits on this very limited release on Thursday June 24th from Nike Sportswear's World Cup hub at The Atrium.

For further announcements and release details visit Nike sportswear’s Facebook page to see what’s coming up after hours at the Atrium.

The Atrium Shop 5, 591 George St, Sydney (enter via Eager Lane off Sussex Street).

France Artist: So Me So Me, nee Bertrand De Langeron, is an acclaimed illustrator as well as the art director of Ed Banger records, one of the world’s most cutting – edge labels. Since 2003, his album art and music videos have come to embody the eclectic world of Ed Rec, adding complimentary visuals to their innovative sounds. His contributions to the France kit exhibit his pop art sensibility and tongue-in-cheek style. The colorful mascot and crest feature a simple character that’s a parody of the stereotypical Frenchman – complete with a tilted beret and manicured moustache. The pattern lining the hoodie on the AW77 is a brick-like repeat in vibrating red, blue and black and the hand-written font features rounded edges, adding to the kit’s playful vibe.

22 Jun 2010

Industry News

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