Nike @ Atrium (Opening)
The new ATRIUM store in Sydney recently hosted a Nike mini-launch which coincided with the first World Cup game. It was also the first chance for many to peep the Nike NSW 'True Colors' range, which will be slowly released as the Cup unfolds over the next few weeks. As you can see in the pics, the store has had a spectacular fit-out, with acres of timber and those huge 'ribs' which keep everything afloat and shipshape. Thus far the store has mysteriously been appointment-only, but now it's open each day so drop in and see what all the fuss is about. This is a new landmark for local retail!
The Atrium Shop 5, 591 George St, Sydney (enter via Eager Lane off Sussex Street)
Visit Nike sportswear’s Facebook page to see what’s coming up after hours at the Atrium.