ARTICLE BY Boon Mark Souphanh
Nike Joyride Tongue Heel Close
Nike Joyride Tongue Heel Close
Nike Joyride Tongue Heel Close

Nike Say Joyride Cushioning Won't Create Harmful 'Microplastics'

Made from TPE – a copolymer of plastic and rubber ­­– the beads used in Nike’s new cushioning sensation Joyride aren’t the harmful ‘microplastics’ often found in marine animals, according to Vanessa Garcia-Brito, Nike global VP of communications.

Following criticism regarding the beads’ potential environmental impact, the Swoosh have jumped on the front foot, addressing the tech’s sustainability cred.

‘[Microplastics] are defined by a certain length, size, or certain attributes around making a microplastic,’ says Garcia-Brito, speaking with Highsnobiety. ‘The beads themselves [don’t meet those specifications], so they would not fall within that category.’

Less than five millimetres in length, the beads won’t leak and eventually degrade into microplastics, according to Nike. Garcia-Brito also stresses they’re 100 per cent recyclable.

‘They can be turned into something else. They can be transformed into, reworked into another product.’

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