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Nike’s ‘The Ten’ Could’ve Been A Hiroshi Fujiwara Project

Hiroshi Fujiwara Nike The Ten
Hiroshi Fujiwara Nike The Ten
Hiroshi Fujiwara Nike The Ten

The history book of modern sneaker lore (aka The Ultimate Sneaker Book) has a few pages devoted to Nike’s ‘The Ten’ collection. While Virgil Abloh ultimately helmed this set, it’s been known for a while now that Japanese mastermind Hiroshi Fujiwara could’ve had his own take too.

Fragment Design’s head honcho and frequent Swoosh collaborator shared some snaps of a scrapped sample from 2016 that appears to be a modified Air Max 1. Dressed in all suede, the distinct lacing system resembles the Air Max 95 Ultra JCRD from the era, but could also be a nod to old hiking styles. On the Ultra front, the Air Max 1 sole looks to be the Ultra edition with its softer shape and modified tread. There is also an interesting asymmetry going on, with an extended tongue running into a flap-style closure. Leather lining and subtle Fragment branding tie the package together. They do resemble the Zoom Meriwether from a few years ago, too…

Enjoy the pics above and think about how the sneaker scene would have been if it was Hiroshi instead of Virgil.

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