11.06.21NewsNike
ARTICLE BY Boon Mark Souphanh
jordan brand family shot
via Jordan Brand
jordan brand family shot
via Jordan Brand
jordan brand family shot
via Jordan Brand

Nike Provides Update on $140 Million Investment to the Black Community

Last year, Nike pledged $140 million over the next decade to support the Black community within the United States and, so far, it looks like they’re living up to their commitment. A joint effort alongside Jordan Brand and Converse, the initiative started by announcing $40 million over four years to aid in supporting a wide range of organisations involved in social justice and racial inequality. Now, another update has been provided.

The trio have invested $1 million each in NAACP empowerment programs, the NAACP Legal Defense and Educational Fund, Black Girls Code, Goalsetter and National Urban League. Additionally, Nike have also invested $500,000 to Black Girl Ventures and $2.75 million to 37 different local organisations championing economic empowerment, education and social justice on behalf of Black communities across New York City, Portland, Los Angeles, Memphis, Boston, St. Louis and Chicago.

Nike have also awarded Education and Awareness Grants totalling $5 million, through to the Smithsonian Institution’s National Museum of African American History & Culture, Morehouse College and the Ida B. Wells Society for Investigative Reporting.

It’s slow and steady progress, but the brands are on their way to fulfilling the $140 million over the next 10 years.

We’ll continue to update you on the initiatives.

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