Nike Oxford Circus Leads New Wave of London Stores
Good news, fans! The Beaverton brand have officially opened the doors to Nike Oxford Circus: a fresh retail concept set in one of London’s busiest shopping destinations. Located at 253-259 Regent Street, the new space promises a dynamic, sports-led experience for both locals and visitors alike.
Offering a limited-time experience while NikeTown undergoes a full refit, the West London outfit will offer a standout retail experience across three levels – starting with a full football takeover. Upon entering, visitors will be greeted with a floor that plays host to a seasonal football lineup, including early access to the latest England national team collection, and an interactive boot trial cage that invites fans to step into the game.
Upstairs, levels one and two showcase the brand's top tier products across running, football, training, and sportswear categories, with dedicated selections curated for the whole fam. Shoppers can also find and services like Jersey by You, with Nike by You arriving seasonally.
The Oxford Circus opening is just the start. Nike is making major moves across London, with new investments rolling out over the coming months. Over on Kings Road, the store will close on July 20 as it prepares to reopen in November 2025 as a small-format space focused entirely on women.
Meanwhile, Nike Kings Cross is set for a full upgrade. The current value-format store will be transformed into a premium retail destination, opening Winter 2025.
Get a closer look at the new store in the shots above and head over to the for full opening times and updates.
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