ARTICLE BY Gabe Filippa
Nike Made S***loads of Money in Q4
After taking a big fat L in Q3 (they copped a tax hike causing the company a $921 million sting), Nike is back on the winners list, bringing their revenue to $9.8 billion in Q4.
With double-digit growth in international markets, CEO Mark Parker has pointed to a few key areas for the brands success: sneaker innovation, the proliferation of React and Air Max drops, and a concerted ‘digital offensive’.
The Jordan Brand also reported a jump of nearly 50 per cent in China, along with tripling the size of its women’s division.
That's a lot of zeros, ones, and decimal places.