The Swoosh have introduced quite an ingenious program for parents trying to ensure that their children have the correct-sized sneakers to grow into: Nike Adventure Club.
A subscription-based service, the Nike Adventure Club will provide sneakers sized 4C up to 7Y. It is offering three tiers of subscription that starts at four pairs a year, with up to 12 pairs each year for top-tier members.
Presumably, as your child grows, each new delivery of Nike and/or Converse sneakers will be a progressively larger size than the last. Previous pairs that become too small or worn out can be sent back to Nike for donation or recycling.
Activity guides are also included for the children to get active in their new sneakers.
Nike Adventure Club is currently signing up new members.