Nike Launch ‘Refurbished’, a Platform to Restore/Resell Used Sneakers
Nike have officially launched Refurbished, a circular consumer offering that ties into the ongoing ‘Move to Zero’ initiative. Introduced to extend the longevity of used sneakers, Refurbished tidies up pairs and ‘resells’ them for a more affordable price.
At present, Nike Refurbished will deal with three types of footwear: like new (maybe worn for a day or two before being returned), gently worn (a little longer), and cosmetically flawed (think: something like a small snag that happened in manufacturing).
Currently available in 15 Nike stores in the United States, Refurbished will continue scaling as part of Nike’s ambition to reduce their waste footprint.
Check out a breakdown of how Refurbished works below:
A Second Life for Footwear
After a shopper returns a pair of shoes to Nike within a 60-day return window, eligible footwear is added to the Nike Refurbished lineup. Each pair is inspected and refurbished by hand, and then given a condition grade. The team uses a number of different products and tools to return shoes to as close to new condition as possible. Once the shoes land back in a Nike store, the price is based on footwear type and condition grade. Handy messaging on the boxes makes it easy to see what kind of shoes are inside, the condition grade, and more. With a simple scan of the box’s QR code, customers can check out even more information about Nike Move to Zero.
Nike Refurbished footwear is also covered by Nike’s 60-day wear test. If it’s not what a shopper needs, they can return it!
Give It Back or Grind It Up
Returned product that doesn’t make it to Nike Refurbished still has a chance at a second life, too. Nike will work closely with their community partner to donate gently worn footwear. Or, if it’s truly at the end of wearable use, they will recycle it into their proprietary Nike Grind.
When the time has come to say goodbye to a pair of Nike Refurbished shoes, customers can do their part to help keep them out of landfill by choosing to donate or responsibly recycle their Nike Refurbished shoes.
You can find participating Nike Refurbished stores here.