ARTICLE BY Minh Vuong
HAB Sauce Nike EKIN Bruin Friends and Family
Image Credit: @habsauce
HAB Sauce Nike EKIN Bruin Friends and Family
Image Credit: @habsauce
HAB Sauce Nike EKIN Bruin Friends and Family
Image Credit: @habsauce
HAB Sauce Nike EKIN Bruin Friends and Family
Image Credit: @habsauce

Nike EKIN Gift HAB Sauce Friends and Family Bruin

Nike’s EKIN faction have gifted neighbouring Portland hot sauce company HAB Sauce an exclusive Friends and Family pair of Bruins inspired by their primary product. Suffice to say, it’s a spicy sneaker.

Given that hot sauce is generally on the orange-red colour spectrum, it’s convenient that Nike’s OG brand colour is orange, a fact reflected on the suede uppers of these Bruins. There isn’t really too much to report on these simple shoes, which can sometimes be a good thing. Contrasting white laces, Swooshes and soles provide some crisp contrast. But what proves to be the most interesting detail on this pair is the mini Swoosh modelled on a flaming chilli that’s placed on the lateral toe.

This chilli detail is then replicated on a custom label adhered to a fresh bottle of HAB Sauce, which, like the shoes, is likely a F&F offering only. The packaging is also finished off with an OG orange shoe box, which clearly flips the Nike text into EKIN.

So, what exactly is EKIN? The mysterious group can be best described as evangelists for the Swoosh, but rather than purely training employees, their responsibility largely is to ensure Nike’s brand values are maintained. Besides that role, their major perk is exclusive sneakers such as these Bruins!

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