Nike Debuts The LeBron James 'training Day' Campaign

The man, the machine, the beast - Nike Basketball today unveiled a new campaign based around the Swoosh's favourite son, LeBron James. Titled 'Training Day', the campaign pays homage to LBJ and his contagious passion for the sport and his personal pursuit of greatness. Set in the sunny streets of Miami, catch a glimpse below of James' daily training regime, which slowly turns into a whole town exercise extravaganza.
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