ARTICLE BY Gabe Filippa
Nike Bolsters Commitment to WNBA
Nike Bolsters Commitment to WNBA
Nike Bolsters Commitment to WNBA

Nike Bolsters Commitment to WNBA

Today Nike announced an equity investment in the women’s basketball league, the commitment strengthening their 25-year partnership with the 12 team competition.

So what does this mean for women’s sport? Well, Nike will be working together with the WNBA to provide more grassroots opportunities for young female hoopers, as well as heightening visibility for current WNBA players.

Put simply, the deal will help bring more girls to the game of basketball.

‘Women’s sport is one of the best investments, with great potential to impact and grow the next era of basketball,’ says Sonja Henning, VP, NA Leagues Partnerships, NIKE, Inc. ‘Nike has always been more than a sponsor with the WNBA — we’re a strategic partner. And we’re proud to be part of a movement that is redefining sport for a new generation — for WNBA players, fans and girls.’

The deal will not only help encourage healthy growth in the future, but also impact the fans and players on the court today.

‘I have always been an advocate for ‘if you can see it, you can be it,’ says A’Ja Wilson, forward for the Las Vegas Aces. ‘As a Nike athlete, I’m so proud to see the company’s expanded investment in the WNBA. It isn’t just about more support for players today, it also means more opportunity than ever to inspire young girls to dream big.’

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