Nike and Liverpool FC Announce New Partnership
After months of rumours and speculation, Nike and legendary Premier League team Liverpool FC have confirmed their new sponsorship deal. The Swoosh will be providing kit for the team for the 2020-2021 season and beyond, as a multiyear deal is expected.
LFC will begin wearing Nike kit from June 1, taking over from New Balance who have supplied the team since 2015. Last reported late last year, there apparently was a bit of a legal stoush regarding the new deal, but it appears to be resolved now. It’ll be interesting how the Scouser fanbase with pockets of adidas casuals fanatics respond to the pond-hopping move….
Stay tuned for the possibility of special Liverpool-themed sneaker releases too.