‘Infinite Drift’: The Nike Air Max Dn8 Goes Full Throttle in Belgrade

Belgrade’s engines are always running – and now the is burning rubber through the city’s sneaker scene. For the launch of Nike’s latest addition to the Air Max empire, Serbia’s capital was transformed into Infinite Drift – a high-octane fusion of motorsport, art, and Air Max energy.

The event was no ordinary sneaker drop. Created in collaboration with creative studio FREE PRACTICE, Infinite Drift brought together eight Serbian drift drivers and eight international graphic artists to create a cinematic celebration of movement, identity, and chaos-as-art. Custom cars with bespoke liveries tore through an endless figure-eight drift track on the city’s fringe, while a surreal short film – rigged with spring-mounted cameras, infrared drones, and CCTV feeds – translated speed into sensory overload. Directed by Henrik Alm, the film captured not just the action, but the feeling of unreal motion.

At the centre of the scene in Belgrade is Marko, founder of Tike – the local sneaker institution that’s been fuelling the city’s scene since 2016.

‘Sneaker culture in Serbia began before we even knew what it was,’ Marko explains. ‘In the 90s, iconic Air Max models were unattainable. The war, the poverty – those shoes became status symbols. For kids like me, everything revolved around them.’

His own obsession began with basketball, movies like Back to the Future, and a pair of Air Max BWs that were stolen from his school locker – a moment that lit a fire he’s been chasing ever since. ‘That day, I promised myself: one day, I’ll own every pair I ever dreamed of,' he says.

Now with over 1,000 pairs in his personal collection, Marko has helped shape a new era for Serbian sneakerheads. But the Dn8 in particular hits different. ‘Air Max has always been part of the uniform in Belgrade,’ explains Marko, ‘especially for drift drivers. When they’re not in racing shoes, they’re wearing TNs. A shoe with eight visible Air units? That made perfect sense – the drift track is shaped like an 8.

‘The goal was always to give Serbia a place where sneaker culture could grow,’ Marko says. ‘Not just to sell shoes – but to build something that lasts.’

With Infinite Drift, that mission keeps moving. Eight Air units deep – still climbing.