The Nike Air Max 97 'Energy Jelly' is Inspired by Japanese Mini Marts
Rumoured to be part of Nike’s Air Max Day lineup for this year, a special edition Air Max 97 inspired by Japan’s mini mart culture has been revealed. We’ve seen plenty of Japan-themed sneakers throughout the years, but this ‘Energy Jelly’ colourway has to be one of quirkiest, decorated with details mimicking the popular ‘in Jelly’ drink sachets commonly found in the nation’s mini mart fridges.
Dressed in an eye-catching ‘Multicolour’, ‘Metallic Silver’, ‘Racer Blue’, white, black, and ‘Pure Platinum’ scheme, this Air Max 97 features a unique collage printed on the upper. As mentioned, the colourful details, logos and print pay homage to the popular drink packaging, while the ‘Metallic Silver’ overlays feature a condensation-style pattern, referencing the mini mart fridges. Meanwhile, there’s 3M reflective tongues, graphic insoles, and a milky translucent outsole. As always, a full-length Air Max unit is housed in the midsole.
Peep the official photos above ahead of the release of the Nike Air Max 97 SE ‘Energy Jelly’, which should take place in March. We’ll bring you the exact release info when it comes to light.
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