ARTICLE BY Sneaker Freaker
Nike 1948 UK Concept Store Launch
This past weekend Nike reopened the doors to their 1948 concept store which stocks only the best Nike footwear and apparel available. Located in East London, the store doubles as an installation/exhibition space, so no doubt there will be plenty going there on in the coming months . Thanks to Ravi Sidhu we copped an inside look at the re-opening with DJ sets from SBTRKT, Joe Goddard and Alexis Taylor (Hot Chip) and Jamie XX. Check out the new 1948 blog for more pics of the night: www.1948london.com and stay tuned for a video of the event coming up!