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12 Feb 2010

Industry News

New Nike Human Chain Tv Ad

Nike Human Chain Rampage 1 1
Nike Human Chain Maria Sharapova 1
Nike Human Chain Martial Art 1
Nike Human Chain Lance Armstrong 1
Nike Human Chain Oscar Pistorius 1
Nike Human Chain Rampage 2 1
Nike Human Chain Deron Williams 1
Nike Human Chain Sergio Aguero 1

The wraps are off Nike's new 'Human Chain' TV ad campaign. Bringing together a tsunami of sporting talent, the advertisement features amateur and elite athletes joining together to form a continuous wave of kinetic energy. Check it out below in all its eye-popping glory!

Human Chain from NikeSportswear on Vimeo.

From the press release:

“Everybody gets knocked down, how quick are you going to get up?"

Nike’s new short film, Human Chain, celebrates the intensity, dynamism and determination that connects athletes in all sports and motivates them to inspiring performances.

From Lance Armstrong on his bike, to a six-year-old studying martial arts, movement is the universal language that connects the athlete in everyone. It’s a language of beauty, drama, tragedy and triumph.

The 60-second film launches February 12th in the United States and features Oscar Pistorius, Sergio Aguero, Deron Williams, Maria Sharapova, Mike Spinner, Quinton “Rampage” Jackson, LaDainian Tomlinson and Lance Armstrong alongside lesser known athletes as they all connect in one continuous chain of motion.

The acclaimed UK band The Hours’ “Ali In the Jungle” delivers the soundtrack and Wieden+Kennedy, Portland, was the creative agency.

12 Feb 2010

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