New Nike Football Elite Pack
Nike recently unveiled their new Elite Series Football boots, which will be worn by their 2010 World Cup athletes in South Africa. Featuring re-engineered outsoles, these lightweight, carbon-enforced boots are highlighted by their striking orange/silver colour scheme. The Elite Series includes the Nike Mercurial Vapor SuperFly II, Nike CTR360 Maestri, Nike Total90 Laser III and Nike Tiempo Legend III. These boots will be available from May 22.
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NIKE LAUNCHES ‘ELITE SERIES' FOOTBALL BOOTS TO BE WORN BY WORLD'S BEST FOOTBALLERS IN SOUTH AFRICA
Supercharged boots designed to give footballers an edge and engineered for enhanced on-field visibility
BEAVERTON, Ore. (May 3, 2010) - NIKE, Inc. unveiled its supercharged Nike Elite Series football boots providing new levels of performance. Nike's Mercurial Vapor SuperFly II, CTR360 Maestri, Total90 Laser III and Tiempo Legend III all feature new performance upper to improve on-field visibility and a reengineered outsole to deliver lightweight performance for every style of player.
Nike designers have reduced the weight of each boot so players can perform at their best. Lightweight construction, intricate engineering, carbon-enforced strength and high contrast colors distinguish the boots.
The high contrast colors (Metallic Mach Purple and Total Orange) are engineered together to spark peripheral vision for enhanced visibility. For a footballer this unique combination is designed to enhanced visual performance enabling them to quickly spot their teammates and execute a game-changing pass.
"At Nike, we have a relentless focus on product innovation to give athletes a real competitive edge and deliver the best products in the world," said Andrew Caine, Nike Design Director for Football Footwear. "The Nike Elite Series delivers lightweight and highly engineered boots for the leading players in the world to perform on the biggest stage this summer".
Lightweight performance and enhanced on-field visibility
Research shows that the average energy expenditure of an elite player is over 1,000 Kilo Calories per game for a 75kg player. Reducing the weight carried by players helps reduce the energy needed over the course of 90 minutes. By delivering lightweight supercharged performance to all four of Nike's statement level boots the goal is to give players an edge in the final stages of a game.
Super-strong, lightweight carbon fiber plates mean the Mercurial Vapor SuperFly II is 5% lighter. The CTR360 Maestri is 19% lighter. Both the Total90 Laser III and Tiempo Legend III are 16% lighter.
With nearly four years of game analysis, biomechanical studies and player testing the design team and Nike Sports Research Lab (NSRL) collaborated to understand how to deliver new performance benefits including incorporating visual acuity into boot design.
An average person's vision is 97% peripheral. Only 3% is considered fovial, or focused vision. The quicker a player can tune their peripheral vision the quicker they can identify their teammates looking for a pass. To spark rapid focus of peripheral vision Nike designers analyzed the color spectrum to identify two, high-contrast colors that would act as motion triggers on the pitch. Metallic Mach Purple and Total Orange provided the perfect blend to create this trigger.
When a player is running with these boots the high contrast colors trigger kicks in to create a flicker effect and help tune peripheral vision. This helps players detect their teammates more accurately and ultimately have an edge in the game.
The Elite Series is available to players at all levels and also incorporates Nike Football+ which features exclusive insider access to the world's best coaches, players and teams for total game improvement. Nike Football+ Master Series builds expertise in Control, Accuracy and Speed through elite insights and pro training. This includes a special Elite Series signature move from Atletico Madrid and Argentina star Sergio Aguero that will launch at the end of May.
All four Elite Series boots, the Nike Mercurial Vapor SuperFly II, Nike CTR360 Maestri, Nike Total90 Laser and Nike Tiempo Legend III, are available at retail and at www.nikestore.com as of May 22, 2010.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.
About Nike Football+
Nike Football+ gives footballers insider access to the world's best coaches, players and teams for total game improvement. People who purchase a new pair of Nike boots receive a unique user code that unlocks the full Nike Football+ program at nikefootball.com. They will receive all the benefits of Nike Football+ access at no added cost. The code will also provide access to future Nike Football+ programs that help players improve their game and win. Nike Football+ is available as an app for the iPhone and iPod Touch on iTunes and via the mobile web on all WAP enabled handsets.