30.09.10News
ARTICLE BY Sneaker Freaker
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New Balance Tricolor Launch Party

Having swept through Singapore and Shanghai as part of past Asia-Pacific project launches, New Balance this year stepped things up a notch by hitting fashion capital Tokyo and rolling out the red, blue and classic grey carpet for some of the regions finest photographic artists. It was all to mark the release of the smooth new Tricolor pack which pays homage to New Balance's running roots. Mr. Kim Hyeon Seong (Korea), Mr. Masatoshi Nagase (Japan), and Mr. Quo Ying Sheng (Taiwan) were on hand to open an exhibition of works inspired by the project, while the big wigs of the Asian street culture scene got the party on the right foot. Keep an eye out for Mr. Shigeyuki Kunii (MITA Sneakers), Blake (UNDFTD Japan),  Yuichi Sato (Atmos), Yujin Tsumuraya (Roberu) , Anthony Ho (Leftfoot), Mandeep Chopra (Limited Edt), Frank Liew (Qubic), Bebop (Sillything) and a host more heads. Click here for an up-close look at the premium Tricolor collection, available worldwide on 10/10/10.

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