ARTICLE BY S.F.
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New Balance Open First Sydney Store

New Balance has christened its first ever Sydney-based Experience Store – it's now open for business in Pitt Street Mall. The store looks like it embodies all facets of the brand, from their high tech new running range to the classics, like the 574, which have proved popular recently on the streets. The store design borrows textures from the kind of New England warehouses that are still used in the Boston-born brand's supply chain, there's a brand timeline spread across the roof, and there's even a running track cutting through the middle, so you can test out new runners. Very nice!

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