New Balance Plan to Double Manufacturing Capability at Upgraded Maine Factory
Demand is only increasing for New Balance Made in USA shoes, so the brand has responded accordingly by pouring $65 million of investment into their Skowhegan, Maine, factory. The location is expected to double its manufacturing capability with the addition of 200 new jobs.
As reported by Footwear News, the upgrade to the facility will add 120,000 square feet of floor space, and 20,000 square feet of existing floor space will be renovated. The new and improved location should be finished by the end of 2024. NB have owned the Skowhegan location since 1981.
The market is well aware of NB’s locally produced items, highlighted by the 990 series. This expansive range has grown substantially in recent years, thanks to the core grey editions, an ongoing collection curated by Teddy Santis, and various high-profile collaborations.
Earlier this year, NB opened their fifth US factory in Methuen, Massachusetts, which was primarily tasked with producing more units of the popular 990v5. However, this could change in due time as the 990v6 successor was launched just a few weeks ago.