New Balance Are Going Large for Grey Day 2023
If there’s one thing that’s synonymous with the New Balance brand, it’s grey! NB have used the calm tone across every single one of their many models, and they even celebrate their signature colour on May 12. Beginning in 2018, the annual party happens, and it’s always full of ultra-hype releases and retro returns. For 2023’s Grey Day, NB are going all-out, hitting the world with an onslaught of heat set to touch down across the globe.
‘To New Balance, the color grey represents a history of innovation and serves as a global symbol of style - it is emblematic of our unique path forward,’ said Chris Davis, Chief Marketing Officer & Senior Vice President of Merchandising at New Balance. ‘Grey Day is a moment for the brand to declare our unwavering position at the intersection of performance and style and celebrate the design innovation that continues to propel us into the future.’
Kicking off the expansive product offering is the ‘Moon Daze’ pack, where they contemplated: what if New Balance was the first sneaker on the moon? This collection will house the freshly released More Trail v3, the gargantuan NB9060, the crisp NB580 and the now-classic NB550. But New Balance didn’t stop there – they employed their MADE in USA creative director Teddy Santis to whip up a 990v4, 990v6, 996 and the anticipated 998. Alongside all these mega releases will be a limited Graysons Furon v7 football boot, a Numeric skate-geared pack containing the Tiago Lemos 808 and a Grey Day 306, and an expansive apparel collection.
Looking to cop any of the New Balance Grey Day offerings? Head to their webstore or your local New Balance stockist on May 12.