New Balance's New CT302 Practices 'Exaggerated Minimalisim'
'Exaggerated minimalism' is a phrase that sounds like a bit of an oxymoron when you first hear it. After all, the entire point of minimalism is to not be exaggerated. However, New Balance have made the seemingly contradictory point come to life on their brand-new CT302 model, an ultra-subtle silhouette that places an outsize amount of attention on its signature details.
Part of New Balance's 'Shifted' product category, which also includes popular designs like the 237, 327 and 57/40, the CT302 draws inspiration from the CRT300, a classic court sneaker, and the throwback 320, a lifestyle sneaker from the 1970s that also helped inspire the 327. Its inaugural white and tan colourway with just a pop of blue detailing is lifted directly from the 320, while signature details are served up by an ultra-thick midsole and a rubberized toe cap that's trimmed with supple suede. Its campaign photos were produced by an all-female creative team and star New Balance athlete Coco Gauff, who's currently ranked #10 in singles play by the World Tennis Association.
Look for the CT302 to begin rolling out on the New Balance webstore and at select retailers this month, with colourways ranging in price from $90 to $100 USD.