MSCHF Are Getting Sued by WaveyBaby Over Their ‘Wavy Baby’

MSCHF are known to ruffle more than a few feathers in the footwear and fashion spaces, notably getting sued by Nike over their diabolical ‘Satan Shoes’. They’ve now found themselves embroiled in legal troubles once again, thanks to another lawsuit over their ‘Wavy Baby’ shoe.

In April 2022, the guerrilla marketing moguls released their ‘Wavy Baby’ sneaker – a wildly warped model looking eerily similar to a Vans Old Skool. Unsurprisingly, the SoCal brand sued them shortly after the reveal, demanding that MSCHF be forbidden to advertise or sell the ‘Wavy Baby’. Of course, MSCHF being MSCHF, the brand went ahead and shipped out their infringing product. Now, another lawsuit has just been filed accusing the brand and its founder of unfair competition, civil conspiracy, and infringing on a trademark of WaveyBaby Holdings, LLC.

WaveyBaby is a ‘lifestyle streetwear brand’ founded in 2020 who create a plethora of streetwear and loungewear apparel. According to The Fashion Law, MSCHF were completely aware of the trademark ahead of the release of their ‘Wavy Baby’. WaveyBaby stated, ‘immediately upon learning of MSCHF’s involvement in this matter, WaveyBaby sent a cease-and-desist letter to the company via its counsel on or about April 12, 2022.’ After receiving the cease-and-desist, MSCHF allegedly ‘pressed forward and continued to aggressively market’.

Following the exchange of communications where both parties tried to reach a resolution, MSCHF and WaveyBaby have been ‘unable to agree on an appropriate resolution’, resulting in the apparel brand filing the trademark lawsuit.

Stay locked to Sneaker Freaker for updates on this legal battle.

In the meantime, take a look at the most mischievous MSCHF shoes here!