Unpredictable art collective MSCHF have been scheming wild antics over the past few years, particularly when it comes to ruffling feathers within the sneakersphere. The Satan Shoes in 2021 prompted a cease and desist from Nike. And while much controversy followed, both parties ended up coming to an agreement whereby MSCHF offered to buy back pairs of the Air Max 97-style shoes for their retail price in order to try to reduce the number in circulation.
MSCHF haven’t chilled since then – this year, they released the Wavy Baby with rapper Tyga, causing Vans to file a complaint against the group and claiming the Wavy Baby was an ‘effort to confuse consumers, unlawfully siphon sales from Vans and intentionally damage Vans’ valuable intellectual property rights.’ Right now, legal proceedings between both parties are still underway.
Fast forward to 2022, and MSCHF are putting on their first-ever exhibition titled No More Tears, I’m Lovin’ It, which transforms the Perrotin gallery space in New York into an interactive strip mall. As per the press release, the exhibit will see MSCHF ‘showcase art as merchandise, where sneakers are investment vehicles and video games are fine art.’ The installation garnering the most attention from sneakerheads is their Wavy Shoes series, in which they’ve given the wavy treatment to six more sneakers, constructing sculpture-like builds of the Converse Chuck Taylor All Star, Yeezy BOOST 700 Wave Runner, the Air Jordan 1, the adidas Superstar, the Reebok Shaqnosis and the ASICS Tiger Corsair.
The exhibition opens on November 3.
Perrotin Gallery NYC
130 Orchard St, New York, NY 10002