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17 Feb 2010

Industry News

Mishka Spring 2010 Lookbook

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Mishka drop their first lookbook for the year with a campaign titled 'Trailblazing Through the City With Just a Pipe and a Guide'. Keeping with the washed-out vintage feel that has featured in past collections (no doubt thanks to photographer Marley Kate), Mishka steer well away from the cookie-cutter streetwear image that has dominated the scene in the past. Inspired by looks of yesteryear, the Spring 2010 collection is Mishka's most cohesive to date and is now yours to cop at all good Mishka retailers. For more information, check the press release below.

PRESS RELEASE

Trailblazing through the city with just a pipe and a guide hearken back to those carefree spring days spent roaming through the city streets with a pack of friends and no obligations. Talking art, music and dreams over $2 eggs and endless cups of coffee at diners, sneaking into shows, flirting with bartenders and staying out 'til 4am and waking back up at 6 to go to work and school only to do it all again.

Our Spring collection fondly remembers the days of being a defiant teenager, generations notwithstanding. We drudged up the nostalgia of being a snot-nosed-stubborn-badass that has been a hallmark trait of teenagers. So we dusted off our yearbooks, our parent's yearbooks and even our grandparent's yearbooks to find all the inspiration we needed for the spring collection.

Pieces like the Trail Blazer Quilted Vest and the Loose Nut Twill Jacket conjure fond memories of the durable and industrial clothing worn during high-school shop class; the Swarm windbreaker add a flare of form and function for those who spent their time in the school gymnasium. And if you happened to be the rebellious type that spent more time going to shows and partying than studying, there's always a host of tees befitting of any anti-social predilections.

The Мишка 2010 spring lookbook was shot by no other than New York's finest Marley Kate and the collection is available at Мишка stores and vendors across the globe.

17 Feb 2010

Industry News

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