Melody Ehsani is Foot Locker’s New Creative Director of Women’s Business
Foot Locker have announced Melody Ehsani as Creative Director of their women’s business. The LA-based designer and entrepreneur will use her expertise and experience to elevate the Foot Locker brand for its female audience, while also designing quarterly apparel capsule collections and curating the retailer’s ongoing Nike and Jordan Brand products.
The first capsule collection will be available in the northern summer season via Foot Locker locations across the United States and Canada, as well as select doors in Europe and Asia Pacific.
‘Melody Ehsani brings authenticity and years of creative leadership to the industry,’ said Patricia Respress, Vice President and DMM Women’s Footwear and Apparel at Foot Locker. ‘Her diverse background of streetwear knowledge will help elevate our brand and expand our product offering, while driving real cultural impact within our women’s community.’
To expand their close connections to the communities of New York City and Los Angeles, and make the collections more accessible to consumers across the country, a digital crowd-sourcing program will solicit consumer feedback to determine where a Melody Ehsani x Foot Locker pop-up shop will arrive. These pop-ups will open a week in advance of her capsule being available, giving the selected city a chance to experience and shop the collection before the rest of the world.
‘Growing up, Foot Locker stores were a staple of my cultural landscape. I am truly honoured to become the first Creative Director for Foot Locker’s women’s business and for the opportunity to help shape and build upon the impact of their brand on a global scale. I look forward to bringing my set of experiences to the table – not just as a designer, but as a long-time customer,’ said Melody.
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