ARTICLE BY Ross Dwyer
Luka Dončić Jordan Luka 1
Luka Dončić Jordan Luka 1
,Luka Dončić Jordan Luka 1
Luka Dončić Jordan Luka 1

Jordan Brand Debut the Luka 1, Luka Dončić's First Signature Sneaker

Luka Dončić is one of the best players in the NBA, and now he's got the signature shoes to match his stature. The Dallas Mavericks guard, who's often compared to Larry Bird, has revealed the Luka 1, his first original silhouette with Jordan Brand.

A low-top silhouette designed for Dončić's beguiling game, the Luka 1 features two major technical innovations: a support system that Jordan Brand has dubbed IsoPlate and a new Formula 23 foam cushioning setup. The Iso Plate – which Jordan Brand describes as an evolution of the Flight Plate found in the Air Jordan 28 and the Eclipse Plate debuted in the Air Jordan 34 – wraps the wearer's lateral forefoot to provide stability through their stride. Lockdown is also aided by Flightwire cables that can be seen on the lateral half of the upper.

Meanwhile, the Formula 23 cushioning setup is an injected foam that offers responsiveness during quick pivots or changes of direction, movements essential to Dončić's arsenal of Euro-steps, crossovers and step-backs. Nike, Inc. have also stated that it's one of their most sustainable foams to date, though exactly how it's made and what it's made of have is still a mystery.

Dončić first signed with Jordan Brand in 2019, and has rocked several PE colourways of the Air Jordan 36, Air Jordan 35, Jumpman Diamond and React Elevation on the court. Off of the court, he worked on an Air Jordan 1 Mid 'Mindfulness,' a Foot Locker-exclusive that dropped in 2020. More recently, he was seen pulling up to the Mavericks' final game of the regular season in a special PE pair of Air Jordan 11 Low IEs. The Luka 1 will be Jordan Brand's first signature sneaker since Zion Williamson's Zion 1 was debuted in early 2021.

No info on a release date has been announced yet, but keep it locked right here for more info as soon as it's made available!

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